Knowledge and analyses
On this site, you can get an overview of the latest analysis from the region.
VisitHerning develops and is continuously involved in running analysis of tourism and the tourists in the region. On this page, you can find everything from target group and event analysis, destination analysis of Herning, to info sheets and the latest accommodation figures.
Target group analysis
Reputation analysis for the Municipality of Herning
Destination analysis
The economic significance of tourism to the Region of Midtjylland 2014
Accommodation figures
Find the latest figures for tourist accommodation in the Municipality of Herning and the surrounding areas. The page will be updated on a continuous basis when we receive the newest accommodation figures.
Accommodation figures - January 2018
Accommodation figures - July 2018
Info sheet
Before large events come to town, Herning investigates the target group and creates a handy info sheet, which our members receive 1-2 months before the event. On the info sheets, there are suggestions for marketing activities, info about the target group/event, as well as many other things.
